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Construction Marketing: A Beginners Crash Course For Nailing Instagram.
Marketing your construction services digitally on Instagram doesn’t have to be complicated. As old school Trades or Trade business newbies, we may feel overwhelmed by new social platforms. But implementing authentic branding basics, posting real work content clients crave, and engaging communities through hashtags and interactions can connect us with customers. This beginner’s guide for Trades covers optimising bios for search visibility, planning solid content showcasing skills, discovery through hashtags, and building conversations that convert to cash. Ditch generic excuses and unlock Construction Marketing success the easy way. No filter required.
The Ultimate Guide to Creating a Killer Portfolio for Your DecoratOR Marketing.
Your portfolio is one of the most important tools you have in your decorator marketing to showcase your work and attract new clients. Real talk. A well-put-together portfolio can help you stand out from the competition and demonstrate your skills, creativity, and attention to detail. As they say. A picture is worth 1000 words. A whole library’s worth when it comes to Decorators. In this guide, we'll walk you through the steps to create a killer portfolio that will impress potential clients and help grow your decorating business. Fast. Let’s dive in.
Kickstarting Your Construction Marketing With Zero Budget.
Starting a new business in construction can be an exciting and challenging time. KEEPING a construction business running through times of hardship – like pandemics or staff and material shortages – also brings its difficulties. One of the most critical aspects of success is effective marketing. However, as a new business owner or someone going through a challenging time, you may not have a large budget to allocate towards marketing efforts. But fear not. Because there are still plenty of effective ways to promote your business without breaking the bank. In this blog post, we'll explore some strategies to kickstart your marketing with zero budget. From leveraging social media to creating valuable content, we'll show you how to get the most out of your marketing efforts without spending a penny (in many cases). Whether you're just getting started or looking to grow your existing business, read on to learn how to kickstart your marketing on a shoestring budget.
What No One Tells You About Going Live For Your Construction Marketing.
Going live on social media as part of your construction marketing is a game-changer in so many ways. By going live, you can connect with your audience in real-time, showcase your projects and services, and build trust with potential customers. Your own business TV channel if you will. Like ‘Dave’. Just less funny. Plus, it's a fun and engaging way to share your expertise and bring the human touch to your business. Whether you're showcasing a new build, giving a tour of your latest renovation project, or just answering questions about the construction industry, going live for your construction social media marketing is a great way to reach a wider audience and grow your business without the hard sell (that we all love to hate).
Beginners Guide: Taking Your Own Construction Marketing Photos On-Site.
There are so many reasons why great photography should be a priority for your Trade and Construction brand and marketing. Photography helps to showcase your construction company's work and capabilities. High-quality photos of your completed projects can help to attract new clients and showcase your skills to potential customers. Photography can help to tell a story and provide context. By including photos of the construction process, you can give potential customers a better understanding of what goes into each project. Photography can help to differentiate your construction company from your competitors. Photography is a powerful tool for your construction social media marketing. By sharing photos of your projects on social media platforms, you can engage with potential customers and showcase your work to a wider audience. Photography can be used in a variety of marketing materials, including your website, brochures, business cards, and more. I think we can agree, photography is all-round epic for your construction marketing. Hiring a professional photographer may not always be possible – time, costs etc. And though we HIGHLY advice considering one for certain parts of your marketing (think website homepage as one of them), there are plenty of places that self-generated photos can help your Trade and Construction business. If you are going to take your own photos (presumably on your mobile phone) for your construction marketing, then it’s worth taking a few minutes to get it right. Because a high-quality shot of your work could be the difference in a customer enquiring with you… or scrolling past. Here's a bunch of helpful tips to help you NAIL your photography on site when taking your own construction photos…
9 Video Types You Never Thought Of For Your Construction Marketing.
Using different types of videos for your construction marketing is critical. It allows your company to reach a wider audience and convey its message in a variety of ways. Each type of video serves a specific purpose and can appeal to different audiences and needs. For example. A company overview video can provide a comprehensive introduction to your construction business and its services for potential customers who are just learning about the company. A project highlights video can showcase your construction company's completed projects and their features and benefits to potential clients who are considering hiring your company for their own project. Testimonials can provide social proof and help build trust with potential customers by showing real people sharing their experiences with the company. By creating a variety of video content, a construction company can better engage with its audience, effectively communicate its message, stand-out in a competitive market. Pretty good stuff. So, what are the different video types we need for our construction marketing and how do we use them? Let’s find out…
Use Your Social Media Profile Images The Right Way For Your Construction Marketing.
Your construction marketing Social Media Profile Images probably seems like a tiny detail to you. (In case you’re not in the know, these are image spaces – usually circular or square in some cases - you can upload on a social media page that help people identify you.) But often it’s the small things that have the biggest impact. And what if I told you that by not using the right type of image in your Profile Image spaces could lead to loss of business, confusing your clients, ruining your business brand, ruining your personal brand or lead to direct enquiries for your competitors. Yes. I’ve seen ALL of these happen. Because Trade and Construction pros didn’t know the online etiquette or consider on a deeper level what images they were uploading. Don’t let this be you. And it’s easy to avoid these disasters. Here's how. Let’s go through EXACTLY how to use your social media profile images the right way for your construction marketing…
9 Reasons You Need Professional Headshots For Your Construction Marketing.
Professional Headshots are a MUST for your Construction business. Your trade and construction photography is one of the most powerful ways to bring the human element to your Trades And Construction brand. And showing us the human side to your business is going to help do a lot of the heavy lifting for your Construction brand and marketing. People buy from people. I’m sure you’ve heard that saying. Photography is one of the ways people get to know more about you before meeting you. You’ve probably heard the saying ‘a picture is worth a thousand words.’ And it’s true. How many times have you looked a photo of someone and made a conclusion about the kind of person they might be without even meeting them? Perhaps deciding if they might be worth having a meeting with? Well, other people are looking at your (and your team’s) quality of headshots and making initial conclusions about your construction business too. You want them to come away thinking ‘yes, I’d like to talk to them about my project,’ don’t you? And by taking the leap and investing in professional headshots for your construction marketing can, and will, raise your business game. So, let’s find out what the 9 reasons are that you need professional headshots for your construction marketing…
9 Ways Facebook Groups Will Help Build Your Domestic Construction Marketing.
Facebook Groups can be a FANTASTIC PLACE to build your brand for your domestic construction marketing. I’ve seen it for myself. Where local Construction companies have clubbed together and actively recommend one another in specific Facebook Groups to the local community who are asking for help in that specific industry. I.e. Electrical.So before you think Facebook Groups are a total waste of time, I want to share with you why you could be missing a big trick by NOT using them at all (or properly) as part of your domestic construction marketing. Hold onto your hard hats as here we go.
Why Every Contractor Needs Before, During & After Photos For Their Construction Marketing.
It’s something that often gets overlooked in your Construction business but is critical for your construction marketing. Forgetting to take photos of a finished job. And not even thinking to take any of the site before you and your team get your hands on it. Why on earth do I need photos of a site that I’ve not yet worked on? More on that to follow. But what if remembering and consciously deciding to take quality photos before, during and after you’ve finished a project could help you win more construction jobs, earn you more money and actually prevent disputes on site with customers? To name but a few. Would it be worth doing then? When you take photos of your sites - you have these forever. To keep locked away on your phone for your own reference or to do various clever things with (ideas to follow). But the point being, you have them at your disposal. If by ‘trying to save time’ or ‘not thinking you need photo documentation of jobs as you get enough work from word of mouth’ (hear that one a lot) means that you document nothing, when things go quiet, you have nothing to promote yourself with. Times like Global Pandemics and recessions for example. Capturing photos before, during and after your construction projects is not only going to help you grow your business but help manage and change the way your days run. Here's a list of reasons why every Contractor needs before, during and after photos for their construction marketing.
Why This Decorator’s Testimonial Video Rocks For Our Client’s Construction Marketing.
Reviews and testimonials are EVERYTHING for your Construction marketing. Video testimonials especially. What others are saying about you publicly will make or break you. It’s serious stuff. Like man flu. Only way better. Not enough Construction businesses take the time needed to work on and build their reviews and testimonials. Fact. But the funny thing is, if they did take the time, these reviews and testimonials would do a lot of the heavy lifting for them when it comes to marketing their Construction business. Imagine that. The Rolls Royce of reviews is the video testimonial. Take a look with us at how and why this decorator’s testimonial video rocks for his construction marketing and how you can use these ideas to nail your own construction marketing.
9 construction marketing ideas to recession proof your business.
Never will your construction brand and marketing ideas be more important to you than when the economy is going through changes or a tough old time. When you decide to run your own Trade and Construction business, you know there is going to be ‘ups and downs’. It’s part and parcel of the ‘privilege’ of becoming a construction business owner. And oftentimes, the ‘ups and downs’ are a knock-on effect to factors outside of our control. Changes in the law and government. Worldwide pandemics. The Suez Canal. Recessions. If you want to run a successful Trade and Construction business, part of the gig is learning how to ride these waves. And your brand and marketing (done right) can feel like your guardian angel when times get tough. Helping you remain front of mind to people for those still willing and able to have construction works completed. And visible to those on the look-out and waiting for the right time to give go-ahead. So, get it right. Here's 9 Construction Marketing Ideas to help recession proof your business and ride those waves…
Honesty Hour: Why You Need To Avoid Building Your Own Construction Website.
It’s tempting. To design and build your own construction website. With the likes of Wix, Go Daddy and Square Space all offering a place online where even the most novice to marketing can ‘build a website’. But just because you can, does that mean you should? Just because I own a saw and a ladder does that mean I can call myself a Tree Surgeon and sort out the Oak Tree at the bottom of the garden? Just because I own a paintbrush and a tin of paint, do I have the skill to paint the entirety of my rental property? Just because I did ok in science at school and know what each colour wire in a plug is for, does that mean I’m fit to rewire my house? No. Why? Because a branch of that tree I start sawing could knock me off my ladder and hurt me. Because that tin of paint I have (that’s been in the garage for a decade) is actually white fence paint. Is that good for ceilings? And the electrics… I don’t even need to explain that one. Let’s look at all the reasons why even if you are thinking about building you own website, you should avoid it at all costs for the long run…
Creative Ideas: How Your Team Can Help Boost Your Trade & Construction Marketing.
You know that your Trade and Construction marketing is just as important to your business as your work ‘On the Tools’ itself, right? How else will people know you exist to use you in the first place. Exactly. But juggling your brand and marketing all by yourself can be tough. Especially when you’re wearing a lot of different (hard) hats in your business. You do the bookkeeping, sales, admin, operations, on the tools AND marketing. To name but a few. But for those of you with Team Members, you have some help right under your nose. And you didn’t even realise it. There are lots of ways that your small (but mighty) team can help you with your Trade and Construction marketing ideas – and help lighten the load. These ideas work well for teams big or small. And if managed correctly can do wonders to your business visibility. Once you’ve fine-tuned them all, you may even decide to include some of these tasks in the job roles of your team and as part of your recruitment contracts. Executed well, these construction marketing ideas not only help build your brand centrally, but also make you more visible to a wider audience by utilising the audiences your Teams may already have. Without further ado, let’s drill down into how our Team Members can help boost our Trade and Construction marketing…
Productivity Hack: Win Back 11+ Hours A Week For Your Construction Marketing.
Hold onto your hard hats, as these super simple but effective productivity hacks for your Trade and Construction marketing could change the way you work in your business. According to statistics, the average UK user spends 110 minutes on Social Media, per day. For anyone else who is useless at quick math, that’s nearly 2 whole hours. That’s over 11 hours a week. What could you do with that time? And do we think that whole 110 minutes is spent working on our business, replying to customers, networking in groups where we can start getting some enquiries – being productive? I think not. So, if I save you 11 hours on social media alone, then I’ve done my job with this blog, right? Well, that’s only one of the things I’m going to help you with. The other hacks are a bunch of corkers too.
Perfect Examples Of How Your Personal Brand On Social Media Is Ruining Your Construction Marketing.
As a business owner in the construction industry, you know that first impressions are everything. In today's digital age, that first impression is often made on social media before you even have a chance to shake someone's hand. That's why it's so important to make sure your personal brand on social media is up to par. The most successful Trade and Construction businesses I know and have worked with for the last decade are those who are led with directors and team members that have exceptional personal brands. Keep reading to learn more about how poor personal branding can ruin your construction marketing.
Why Steve Nailed His Brand With This Flooring Tip for his Construction Video Marketing.
You need to consider tip videos as part of your Trade and Construction marketing. It’s one of the most powerful ways to build your brand. Construction tip videos positions you as the expert for your Trade. You can film them yourself (no film crew required). Super-efficient if the job you’re working on entails this tip anyway. Perfect for short, consistent social media content. We get to know, like and trust you and your team. Take a leaf out of Steve’s book. Watch his Construction Tip Video for his flooring business and follow suit. Despite our client Steve making this video look seamless (I couldn’t resist the pun) there’s a lot that Steve is doing that makes this blockbuster so epic. Let’s break it down, so you too can start making game-changing tip videos for your Trade and Construction marketing too…
Challenge: Go Live For 7 Days With These Ideas To Build Your Trade and Construction Marketing.
Here’s exactly why you need to consider social media Lives for your Trade and Construction brand and marketing. For those Trade and Construction owners who may not know what a ‘Live’ is – it’s a video tool on many of the social media platforms where instead of recording a video and then uploading to your page, you can stream a video in real time to your audience so they can see exactly what you’re up to right now and interact – think of it as your own Live TV. We get to know what services you offer in your Trade and Construction business. See the people behind your Trade and Construction business. Familiarise ourselves with faces and voices. There are opportunities for exposure to your brand – think branded workwear, branded vehicles etc. And begin the KNOW-LIKE-TRUST factor before we’ve even enquired. I’ve designed you a 7-day challenge. A different idea for everyday of the week. The power in going Live (like anything social media related) is about consistency. Let’s drill down into those ideas…
Win More Customers With The Help Of Your Fellow Trade And Construction Buddies.
If many hands make light work, how does this apply to building your Trade and Construction marketing? There is a lot you can do as a small group of focused, dedicated, local Trades that club together and want to help build each other’s Trade and Construction businesses. That isn’t a huge commitment. At little or even no cost at all. I’m going to share with you some simple ideas on how to win more customers for your Trade and Construction business with the help of your fellow Trades. But before I go into these epic game-changers I have a few warnings for you that will help you out…
Honesty Hour: How You’re Screwing Up Facebook Groups For Your Trade And Construction Marketing.
Done right and done well, the right Facebook Groups can be a GAME CHANGER for your T&C marketing. I’m going to give it to you straight. There’s a high chance that you are making some serious mistakes when it comes to using Facebook Groups as part of your T&C marketing. And I don’t blame you. It’s another Facebook page, right? Somewhere for you to promote your business offers, right? Where just by joining you can tick off the list of ‘things I’ve done for my T&C marketing,’ right? And expect the enquiries to just come rolling in, right? Wrong. Facebook Groups are a TOTALLY different kettle of fish to what you think. And day-in day-out, we see tonnes of branding mistakes going on by Trade and Construction companies in these Groups. But I’ve also watched Facebook Groups help take one of my Trade clients from a one-man band to an 18 strong team. So, let’s start by kicking all the mistakes you might be making in there to the curb…