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How Trevor Won a 5 Figure Decorating Project WIth his Construction marketing Without even Meeting The Clients.
Your Trade and Construction marketing ideas must be pretty good if you can win a project without even meeting the clients first. Imagine that? Your five-figure quote accepted and deposit made into your account an hour later. Sound too good to be true? Not for our Decorator Trevor – who tells us exactly how that happened in his decorating business for a spray-painting project after we worked with him on a branded proposal document that sealed the deal when he sent it along with his quote. Here’s the full story.
How Metin Built His Start-Up Trade Business By Building His Brand And Marketing During A Pandemic.
Building your Trade and Construction business takes hard work – let alone starting up during a worldwide pandemic. Disinfection company owner, Metin, tells us how he focused on his brand and marketing to ensure clients understood exactly what he offered in his Trades business and why they needed his services right now. How our Ideal Client Workshop, Brand MOT and monthly Get Shit Done marketing sessions helped steer him in the right direction. Going from struggling to get his foot in the door, to becoming the go-to experts for local education and nursery owners – all by revisiting his brand and marketing. Epic. Here’s his full story.
How Paul Built Relationships Between His Clients and Engineers Before Even Meeting In His Construction Business.
Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. As well as which jobs you will convert. Construction company owner Paul, tells us how he realised how and why building on his Fire Protection Company brand and marketing was critical for building relationships with clients in his business. How our Ideal Client Workshop helped uncover everything we needed to know about who he wanted to work with, which told him which social media platforms he needed to be spending his time on (and which ones to avoid) as well as bring his large team of engineers into the forefront of his business. Epic.
How Ken Quit Attracting Small Jobs And Landed Quality Refurbishments For His Construction Business.
Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. Construction company owner Ken, tells us how he grew his handyman business doing small maintenance jobs to a Bathroom Refurbishment company, attracting higher calibre clients and more profitable work – all by reviewing his marketing. How our Ideal Client Workshop helped uncover everything we needed to know about the who he wanted to work with and how it shaped the new company logo, the branded vehicle graphic design and changed the type of work and clients he was attracting – for the better. Nice.
How Alex’s Vehicle Graphics bagged Amazon & Elstree Studios as Clients for his rubbish removal Business.
He may well already have had a great logo design in his Trades business, but this is not enough to build a brand. Hear how we helped a Rubbish Removal company from Borehamwood bag Amazon and Elstree Studios as clients – all by reviewing their brand and marketing. First, by uncovering their Ideal Client, then we were able to use this information to redesign their vehicle graphics so that large, established companies like these would not only be attracted to work with his Trades business, but convert as clients. Maintaining confidence they are working with a Trades brand that aligns with their values and identity.
How Trevor Started Fixing His Marketing For His Decorating Business.
I think like most Trades feel, there just doesn't seem to be enough hours in the day and you need to have a thousand hats on. It’s hectic. It's a good feeling when you've got loads of work, but it can very soon get out of control. And then there’s the marketing side. When I started my decorating business, you didn't have to do as much on your brand and marketing. But now it's really important to keep your marketing for your Trades business up to date. Everything I got from Marshmallow was really simple to understand. If you know Marshmallow, they are a lot like Trades people. They're quite direct, straight talking and they don't mess around. It was like having your own marketing department as part of your Trades business.