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Dressing For Construction Jobs: It Matters More Than You Think.
Wondering how to elevate the humble high-vis beyond mandatory muck zone armour to a slick stealth Trade and Construction marketing weapon? Well step right in. This straight-talking guide spills piping insights on how everyday work clobber choices make (or break!) that all-important premier first impression for Trades trying to notch up sales. Small tweaks can generate big ripples, reframing capabilities and authority in client minds. Because your Trade and construction projects portfolio already rocks a killer reputation that deserves serious representation everywhere. Time to flex the facts on why branded workwear for your Trade and Construction business is more important than you think…
The Ultimate Guide to Creating a Killer Portfolio for Your Construction Marketing.
Showcasing your finest construction work in an online portfolio is crucial for scaling your Trades business. As attention spans shrivel, letting meticulous work speak volumes visually sets you apart. This step-by-step guide helps Trades showcase project photography, customer testimonials, videos, and previous quality examples for lead generation. We cover ideal structuring approaches to feature specialist skills, cross-promoting your portfolio online and common mistakes to avoid. Soon you’ll have a drool-worthy shopfront allowing prospective clients to preview expertise and fuel that cashflow 24/7. Get snapping! Let’s transform your business brand visibility online and growth potential today!
Landline vs Mobile: Is Your Telephone Number Ruining Your Construction Brand & Marketing?
Using a landline number in your construction marketing, can help to establish your business as a reliable and trustworthy brand and option for all of your clients' construction needs. A small, but mighty change in the lead up to building a brand. Let’s clear this one up straight away. I am in no way saying that you need to run out, rent/buy an office space, hire a receptionist, and install a landline number so that said receptionist can start taking all your missed calls and enquiries. No. In this incredible age, we can now have landline numbers that DIVERT to our mobiles. Mind-blowing. Meaning we are still able to take calls on the go. At our convenience. But instead, showcase a LANDLINE number in our marketing instead of a mobile one. Pretty nifty. We’re going to run through all the reasons why getting yourself set up with a landline number for your construction business is the ABSOLUTE way to go. So, let’s jump in.
Warning: 7 Red Flags to spot before choosing a Marketing Agency for Your Construction Business.
Building a successful construction business takes more than just a hammer and nails. It takes a solid marketing strategy to reach your target audience and attract new clients. But what happens when you partner with a marketing agency that just doesn't measure up? You could be putting your business's reputation and success on the line. Imagine this scenario. You've hired a marketing agency to create a shiny new website for your construction business. But instead of wowing your potential clients, it's filled with spelling errors and outdated design. Or maybe your social media accounts have gone silent, despite paying for regular updates. Yikes! To avoid the headache of a misaligned partnership with a marketing agency, it's important to know the warning signs before you sign on the dotted line. Let’s explore some red flags to watch out for, and how to find the right marketing partner to help build a strong foundation for your construction business.
Skyrocket Your Construction Network Marketing By Nailing Your Personal Brand.
Welcome to the world of networking for your construction marketing. Where first impressions are everything! Just like a contractor needs the perfect tools to build a house, as a network marketer, nailing your personal brand is the key tool to building a successful business. But don't worry, unlike nailing a piece of wood, this won't leave you with a sore thumb! In this blog, we'll explore the importance of a strong personal brand and how to make sure you're making the right impression at your next networking event. So, grab a cup of coffee and let's get started on building your personal brand empire!
How To Create a Marketing Plan That Works For Your Small Construction Business.
Creating a marketing plan for your small construction business is like using a map. Just as a map helps you navigate unknown territory and reach your destination; a marketing plan helps guide your efforts and resources to get to where you want to be. Business growth and success. A map shows you the different routes you can take, and the different landmarks and points of interest along the way. A construction marketing plan shows you the different strategies and tactics you can use, and the different milestones and objectives you need to reach. A map also helps you plan the best route to take and avoid any obstacles, in the same way, a construction marketing plan helps you identify and overcome any potential challenges or roadblocks to your business growth. A map also helps you track your progress and see how far you've come, and how much further you must go. A marketing plan helps you track your progress and measure how effective your efforts are, so you can adjust when needed. Just as a map is essential for a successful journey, a marketing plan is essential for a successful business growth. Without it, you run the risk of getting lost, using guesswork, wasting time and money (energy and sanity!) in the wrong places, and arriving in the wrong place. Just like trying to get somewhere new without a map (or a satnav). It helps you navigate the unknown. And have a clear understanding of your progress along the way. So how do you create one? Well, I’m glad you asked…
Word Of Mouth Vs Networking: Which One Is Best For My Construction Marketing?
The million-pound question. ‘Word of Mouth’ or ‘Network Marketing’ – which is best for my construction business? There are plenty of points both for and against. And everyone will have differing opinions. We thought we’d touch on a few of the major points to help you think about where to put your focus as part of your construction marketing. To do some of the thinking for you. And help you make the right decision for the kind of Trade and construction business you are looking to build…
9 Reasons You Need Professional Headshots For Your Construction Marketing.
Professional Headshots are a MUST for your Construction business. Your trade and construction photography is one of the most powerful ways to bring the human element to your Trades And Construction brand. And showing us the human side to your business is going to help do a lot of the heavy lifting for your Construction brand and marketing. People buy from people. I’m sure you’ve heard that saying. Photography is one of the ways people get to know more about you before meeting you. You’ve probably heard the saying ‘a picture is worth a thousand words.’ And it’s true. How many times have you looked a photo of someone and made a conclusion about the kind of person they might be without even meeting them? Perhaps deciding if they might be worth having a meeting with? Well, other people are looking at your (and your team’s) quality of headshots and making initial conclusions about your construction business too. You want them to come away thinking ‘yes, I’d like to talk to them about my project,’ don’t you? And by taking the leap and investing in professional headshots for your construction marketing can, and will, raise your business game. So, let’s find out what the 9 reasons are that you need professional headshots for your construction marketing…
Why Every Contractor Needs Before, During & After Photos For Their Construction Marketing.
It’s something that often gets overlooked in your Construction business but is critical for your construction marketing. Forgetting to take photos of a finished job. And not even thinking to take any of the site before you and your team get your hands on it. Why on earth do I need photos of a site that I’ve not yet worked on? More on that to follow. But what if remembering and consciously deciding to take quality photos before, during and after you’ve finished a project could help you win more construction jobs, earn you more money and actually prevent disputes on site with customers? To name but a few. Would it be worth doing then? When you take photos of your sites - you have these forever. To keep locked away on your phone for your own reference or to do various clever things with (ideas to follow). But the point being, you have them at your disposal. If by ‘trying to save time’ or ‘not thinking you need photo documentation of jobs as you get enough work from word of mouth’ (hear that one a lot) means that you document nothing, when things go quiet, you have nothing to promote yourself with. Times like Global Pandemics and recessions for example. Capturing photos before, during and after your construction projects is not only going to help you grow your business but help manage and change the way your days run. Here's a list of reasons why every Contractor needs before, during and after photos for their construction marketing.
9 construction marketing ideas to recession proof your business.
Never will your construction brand and marketing ideas be more important to you than when the economy is going through changes or a tough old time. When you decide to run your own Trade and Construction business, you know there is going to be ‘ups and downs’. It’s part and parcel of the ‘privilege’ of becoming a construction business owner. And oftentimes, the ‘ups and downs’ are a knock-on effect to factors outside of our control. Changes in the law and government. Worldwide pandemics. The Suez Canal. Recessions. If you want to run a successful Trade and Construction business, part of the gig is learning how to ride these waves. And your brand and marketing (done right) can feel like your guardian angel when times get tough. Helping you remain front of mind to people for those still willing and able to have construction works completed. And visible to those on the look-out and waiting for the right time to give go-ahead. So, get it right. Here's 9 Construction Marketing Ideas to help recession proof your business and ride those waves…
How To Use Christmas To Kick-Start Your Construction Business’s Best Year Ever.
Construction Marketing Idea: Send Christmas Cards to your current and past clients and Branded Christmas Gifts to those who are on big contracts with you. This small gesture can seriously leverage the way people think about you and your Construction brand. And this works for both residential and commercial customers alike. You just have to think about who you are sending the cards and gifts to, to make sure everything about this is in keeping with what your Ideal Client would appreciate. So, here’s a list of all the reasons you should HIGHLY consider sending branded Christmas Card and/or gifts to your Trade and Construction customers this year and why it will help set your business up for an even better ‘next year’...
An Honest Review Of BNI For Your Trade And Construction Marketing.
Networking is a HUGE part of your Trade and Construction brand and marketing. Where you spend your time, who you associate with, how you present yourself. You are out there as an individual representing your business. And HOW, WHERE, WHY and WHAT you do reflects the business we can expect to experience behind the person. Personal branding comes hugely into play when networking. A story for another time. Done well, networking can help skyrocket your Trade and Construction brand and marketing. Done badly, it can bring your business crashing down through the ceiling. Before we begin. I am in no way, shape, or form on any kind of commission or sales team for BNI. This blog – like all others - is being written from a stance of regular conversations and questions that pop up between myself and my Trade and Construction clients. So worth me writing me about. And as BNI (Business Network International) is the biggest networking organisation in the WORLD, it’s no wonder I get lots of questions about it. I was a member for 10 years before my business (and life) changed and I decided to step down. Who knows if I’ll be back in the future. I’ve seen it all – the good, the bad and the ugly. Hopefully you’ll my insights helpful. It’s written by somebody who benefitted hugely from it, took on every role possible (even running my own group) but who also had my own views on things that could have been done differently. Which positions me perfectly on the fence to see both sides and give you an unbiased review from how I saw the membership experience benefit or hinder the progress of my Trade and Construction clients – for over a decade. Let’s drill down.
Win More Customers With The Help Of Your Fellow Trade And Construction Buddies.
If many hands make light work, how does this apply to building your Trade and Construction marketing? There is a lot you can do as a small group of focused, dedicated, local Trades that club together and want to help build each other’s Trade and Construction businesses. That isn’t a huge commitment. At little or even no cost at all. I’m going to share with you some simple ideas on how to win more customers for your Trade and Construction business with the help of your fellow Trades. But before I go into these epic game-changers I have a few warnings for you that will help you out…
Good or Bad: The One Category BNI Rule For Trades And Construction Marketing.
For those Trade and Construction business owners who don’t know. Networking is huge for your Trade and Construction Brand and Marketing. BNI is an organisation that has ‘chapters’ (networking groups) all over the world. And globally, is THE most successful networking organisation. Intro out the way. This point of view looks at both sides of the coin. To help Trade and Construction business owners understand from the get-go whether this is the place for you or not when it comes to ‘category breakdowns’. New to networking or a long-standing member, we cover things to look out for to protect your category within your membership. So, you get the most and best out of your experience. Let’s dive in.
5 Easy Communication Tweaks To Level Up Your Trade and Construction Brand And Marketing.
What if I told you, you are 40% more likely to get a call from your Trade and Construction marketing if you advertise a landline number vs a mobile number? Mind blowing. It just goes to prove that the tiniest details in your Trade and Construction marketing can make the biggest difference. How you communicate in your business is serious stuff. From your vehicle fleet designs, to your business card designs, branded workwear, all the way down to how you answer the phone. Yet there are some teeny tiny details that Trade and Construction companies overlook. That are a MASSIVE part of your marketing. The telephone number you use. The email address you give. The Social Media names you promote. Here's how to make sure you are nailing it.
5 Reasons Your Trade And Construction Brand And Marketing Isn’t Working.
You’ve been working on your Trade and Construction brand and marketing. Doing everything you think you should be doing. But. You’re not getting enough leads. Or you’re working through lots of time-wasting enquiries. Your marketing just doesn’t seem to be doing the trick. We see the same mistakes Trade and Construction businesses are making on their marketing over and over. We thought it might be helpful to share with you why your brand and marketing might not be working with the top 5, most frequent reasons we see on the daily. How many of these mistakes are you making?
5 Non-Negotiables When Choosing A Networking Group For Your Construction Business.
Networking is such an important part of your Trade and Construction brand and marketing. And in the right group, can absolutely transform your business. We’ve seen it happen! But this takes investment – not only of your hard-earned money but of your time too. So, choosing the right Networking Group for you and your business can be a deal breaker. After attending hundreds of Networking meetings over the last decade as well as leading groups and being on management teams, here are the 5 biggest non-negotiables we feel you need to look out for when choosing a Networking Group for your Trade and Construction business.
5 Ways to Use your Trade and Construction Vehicles to get more clients.
Branded vehicles are one of the best forms of marketing for your Trade and Construction business. 24/7 advertising on the roads, brand awareness, professionalism when you turn up to meet clients, quickly identifiable on site and making that all important unforgettable first impression – all which helps conversion. Have your branded vehicles designed correctly - high quality vinyl fitting and looking after them - you have an investment that will last you years. But there are a number of tricks you might be missing to get the most out of your vehicles, to get them doing the heavy lifting for you when it comes to your marketing. So take a look at these 5 ways to use your Trade and Construction Vehicles to get more clients. And see how many you can tick off…
If I could tell Trades & Construction Businesses one thing about Marketing…
When branding and Marketing your Trade and Construction business, the first place to start is here – your Ideal Client. Discovering who this is will help steer you in everything from your website design, video and vehicle graphics to social media, networking efforts and print. Without identifying who this you could be wasting a serious amount of time, energy, and money. Find out what is an Ideal Client and how uncovering it will separate you from your competitors, help attract more of the work you want and save you a lot of time and money. Nice.
