What No One Tells You About Going Live For Your Construction Marketing.
Going live on social media for your construction company can be a game-changer in many ways.
By going live, you can connect with your audience in real-time, showcase your projects and services, and build trust with potential customers.
Plus, it's a fun and engaging way to share your expertise and bring a human touch to your business.
Your own business TV channel if you will.
Like ‘Dave’.
Just less funny.
Whether you're showcasing a new build, giving a tour of your latest renovation project, or just answering questions about the construction industry, going live is a great way to reach a wider audience and grow your business without the hard sell (that we all love to hate).
But before we begin.
In case you’ve been under a rock for some time and are not sure what we mean by Going Live…
❓ What is ‘Going Live’ on Social Media?
"Going live" on social media refers to the act of broadcasting live video content to your followers and audience through a social media platform, such as Facebook and Instagram.
During a live broadcast, viewers can interact with the content in real-time, such as leaving comments, reactions, and questions.
Going live is a useful tool for businesses and individuals to connect with their audience, share information, and showcase their products and services in a more personal and authentic way.
We love all things authentic.
And if you do know what ‘Going Live’ means but you’ve been avodijng it like clearing out the back of the van (I see you), then this might help.
Going Live: How To Get Over Stage Fright for Social Media Marketing In Your Trade And Construction Business.
Take a peek.
Onto what no-one tells you about Lives…
1. Going Live increases your engagement for your construction social media marketing.
Live videos tend to generate higher engagement levels compared to traditional pre-recorded videos.
This means you can reach a wider audience and get more interactions such as comments, likes, and shares.
Think of it this way.
If a pre-recorded video is a well-rehearsed theatre performance, a live video is like Live television!
Sounds scary, (at first) but it’s not as bad as it sounds.
Your audience gets to see the real and raw moments and the behind-the-scenes.
It's like giving your audience a front-row seat to your construction site!
For example.
You could host a live Q&A session where you answer all your audience's burning questions about construction.
By doing this, you'll not only educate your audience about the construction process, but you'll also create a sense of community and interaction with them.
The more your audience start watching you live, the more likely they are to ask a question in the comments section and start engaging (likes and shares).
The engagement activity from your audience on your page tells the platforms that your construction company is sharing something of interest – as you’ve got people engaging.
Which means it’s likely to start sharing it to MORE of your audience.
According to Facebook, live videos generate on average three times more engagement than pre-recorded videos for your construction marketing.
😱
In a study conducted by Facebook, they found that live videos had a higher level of comments and reactions compared to pre-recorded videos.
Live videos were found to generate ten times the number of comments for your construction marketing compared to regular videos.
This is because live videos create a sense of real-time interaction and urgency, which can lead to higher levels of engagement.
Makes sense.
Viewers feel like they're getting an exclusive look into a moment and can participate and ask questions, leading to a more interactive experience.
It's important to note that these statistics may vary depending on the type of content being shared and the audiences being targeted, but the trend of increased engagement for live videos has been consistently observed across various platforms, including Facebook.
So.
If you want to get more engagement from your social media audience, go live and show them the human side of your construction business!
2. Authenticity: Going Live showcases all things real for your construction business.
Live videos are generally considered more authentic than pre-recorded uploaded videos because they show the unedited, raw, and real-time moments.
Including the ones where you may trip over your own feet on site.
There's no opportunity to retake or edit parts of the video, making it a more true-to-life representation of what's happening in that moment.
Warts and all.
Live videos often have a more spontaneous and informal feel.
This can help build a sense of connection and relatability with your audience.
Viewers can see the human side of your construction company and your team, as well as the behind-the-scenes moments that are often not shown in pre-recorded videos.
This sense of authenticity can be particularly important for building trust and credibility with your audience, as it shows that you're open and transparent about what you do.
Which is something – as clients – we all want from you.
In the construction industry, where the trust factor couldn’t be more critical, this level of authenticity can help build a stronger connection with potential customers and partners.
Example.
Let's say you're a plumber and you want to show the world what your day is like on the job.
You could go live on social media and take your audience on a tour of a job site, showcasing the interesting and unique aspects of your work.
While you're at it, you could also throw in a few jokes, share some funny moments that happen on the job, and give some behind-the-scenes glimpses of the work you do.
For example, you could show how you're able to solve a particularly tricky plumbing problem with a creative solution or demonstrate how you handle a plumbing emergency in a high-pressure situation.
You could also share your favourite tools and gadgets and give some tips and tricks of the trade.
This type of live video not only provides a fun and entertaining look into the life of a plumber, but it also helps to build trust and credibility with your audience.
By showing the human side of your work and sharing your expertise, you're able to connect with your audience in a more meaningful way and demonstrate the value that you bring to the table.
So.
Go ahead and be your authentic self on social media and show the world why you're the go-to plumber in town!
Or whatever Trade you may be.
3. Cost Effective: Going Live costs your construction marketing nothing.
Good news.
This marketing idea isn’t going to break the bank.
In fact, the cobwebs in your wallet can stay in place. 🕷
Going live on social media is a cost-effective option for your construction marketing because it doesn't require a lot of resources or expenses to get started.
Just you and your phone.
Unlike traditional forms of advertising, such as television or print ads, live videos can be created and broadcasted using only a smartphone or webcam, making it a low-cost option for reaching your ideal clients.
Live videos can also be repurposed and shared in multiple ways.
For example.
You can save the video to your camera roll or cloud storage and use it later as part of a larger marketing campaign or on your company's website.
You can also share the video on other social media platforms, making it even more accessible to your ideal clients.
Example.
Let's say you're a carpenter and you're looking to showcase your skills and promote your business.
Instead of investing in a fancy video production crew or an expensive print ad, you could go live on social media and give your audience a behind-the-scenes look at what you do.
You could take your audience on a tour of a job site, showing off your creative solutions for unique carpentry challenges, and maybe even share some hilarious moments from your workday.
For example, you could have a running joke about your collection of unusual saws or share a story about a time when a customer's dog got into your toolbox and made a mess.
Not only does this approach showcase your personality and creativity, but it also provides an entertaining and engaging experience for your audience.
Plus, it's a cost-effective way to promote your business and connect with potential customers.
So, go ahead and show the world your funny side, and why you're the carpenter everyone needs to call!
Going live on social media is a low-cost, high-impact way to reach your Ideal clients and engage with them in real-time.
4. Access: Going Live lets us go behind-the-scenes of your construction business.
Best way to explain this is with some examples of behind-the-scenes.
⚡️ Electrician: You could go live from a job site and show the audience how you’re able to solve a particularly tricky electrical problem. You could also share some fun facts about electricity and share your favourite tools of the trade.
🔧 Plumber: You could go live from a job site and show the audience how you handle a plumbing emergency. You could also share some of the interesting and unique aspects of your work and maybe even share a few jokes about pipes and toilets.
🪚 Carpenter: You could go live from a job site and show the audience how you’re able to create custom carpentry solutions. You could also share some of the challenges you’ve faced on the job and share your favourite tools and gadgets.
🖌 Painter: You could go live from a job site and show the audience how you're able to create beautiful and unique colour schemes. You could also share some of the most interesting paint projects you've worked on and share your favourite paint brands and techniques.
🌳 Landscaper: You could go live from a job site and show the audience how you're able to create beautiful outdoor spaces. You could also share some of the interesting and unique aspects of your work and maybe even share a few jokes about dirt and plants.
Live Social Media video content provides an authentic and engaging experience for the audience, as they can:
✅ See the trade in action.
✅ Watch the process unfold.
✅ Get a better understanding of the work involved.
Nice.
Live videos often capture moments and experiences that may not have been captured otherwise, such as on-the-spot problem-solving, unique challenges, and funny anecdotes.
This provides a unique and entertaining perspective for the audience and helps to humanize the trade, showing the audience the Trades person behind the business.
5. Experience: Going Live creates an interactive experience for your construction marketing.
Let's say your construction business specializes in kitchen renovations and you decide to go live on social media to show the process of a kitchen renovation.
During the live video you can take the audience through the steps of the renovation, answer any questions that come in real-time, and address any concerns the audience may have.
This creates an interactive experience for the construction clients as they can actively engage with your business, ask questions, have them answered and get a behind-the-scenes look at the work involved in a kitchen renovation.
For example.
A viewer may ask, "What type of countertop material do you recommend?"
The construction business can then take the time to explain the pros and cons of different materials, helping to educate and inform the audience.
This interaction helps to build trust and establish a relationship between YOUR business and YOUR audience.
Making them more likely to engage with your construction business in the future.
Live interaction makes your audience feel like they are a part of your process, providing a more dynamic and engaging experience for the construction clients.
It’s like we’re there with you.
Or that you are here with us.
6. SEO: Going Live helps improve SEO for your construction marketing.
So how does going Live help my construction marketing SEO?
(Incase you don’t know what SEO is)…
SEO stands for "Search Engine Optimisation’ - It is the process of improving how your website is ranked on search engines, such as Google.
⬆️ INCREASED ENGAGEMENT
Live videos tend to generate more engagement than pre-recorded videos, which can help to increase the visibility of your content on social media platforms. This increased visibility can lead to more people discovering your business through search engines.
⬆️ IMPROVED USER EXPERIENCE
Live videos can provide a more engaging and interactive experience for your audience, which can lead to increased dwell (hangin-out) time on your website or social media pages. Search engines consider dwell time as a signal of the quality and relevance of your content, which can help to improve your SEO.
⬆️ IMPROVED BACKLINKS
If your live videos generate a lot of engagement, other websites or bloggers may choose to link back to your content, which can help to improve your SEO.
⬆️ INCREASED BRAND AWARENESS:
Going live on social media can help to increase brand awareness and recognition for your construction marketing, which can have a positive impact on your SEO. When people search for your business or keywords related to your business, they are more likely to find your website if they are already familiar with your brand.
⬆️ INCREASED SOCIAL SIGNALS
Live videos can generate social signals, such as likes, shares, and comments, which can help to improve the visibility and relevance of your content in search engines.
⬇️ What No One Tells You About Going Live For Your Construction Marketing Marketing Rundown:
1. Increased engagement for your construction social media.
2. Authenticity.
3. Cost effective.
4. Behind the scenes access.
5. Interactive experience.
6. Improved SEO.
🛠 Need a little more help nailing your Trades and Construction Marketing?
Course you do.
First. Let’s work out where you are with all things Construction Marketing.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things ‘Off The Tools’.
We have heaps of tips, tricks, and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side… i.e., your results page.
So, you can improve your score. And NAIL your Trade and Construction business.
Nice.