9 Reasons Animation Videos Kick-Arse For Your Trade And Construction Marketing.
Video for your Trade and Construction business is brilliant when building your brand.
A way for us to see behind the scenes.
Get to know your team.
See quickly and easily if you are the company for us.
A 2 minute, well-crafted video can have more impact on your brand than Watford signing Ronaldo.
And that’s not even an exaggeration.
But unless you have Sultan-sized wallets, video can have its limitations.
For a small business at least.
But there is a work around.
A way that you can pretty much explain and relay anything you want in a video for your Trade and Construction business.
Without the hassle and costs for studios, rigging up cameras and driving your clients potty in their homes and workplace.
How?
Through animation video.
Want to see an awesome example?
Check this out…
And to think that this bad boy is just 1.05 minutes long.
It told us so much.
And how did it leave you feeling about this Tree Surgery brand?
Though we are all for real-life footage in videos for your Trade and Construction business, animation certainly has a place.
It might not even be something you’ve considered before.
And if you’re currently torn between the two different styles – film or animation - then here’s 9 reasons why animation could be kick-arse for your Trade and Construction business…
1. Animation videos bring any concept to life for your Trade and Construction Marketing.
Video production can be costly.
If you have some super complicated job or site to film.
That requires cranes and crew members abseiling down buildings for the perfect shot.
Though I love all that myself.
It's not for every Trade and Construction business or budget.
Or in other cases.
You have an idea you really want to feature in a video for your business but it’s going to be next to impossible.
Like a camera shooting into a plug, running through the wire and emerging out of the TV to reveal a shot of a happy family sitting together on a Saturday night.
Because your Audio Visual company installed the best TV media system that the family could have imagined.
Maybe if you were ‘Sky’ you could afford that level of artistry.
But you’re not quite there.
Yet.
So instead, animation video is a perfect way to make the seemingly impossible ideas, possible.
Because with drawings and illustrations – anything goes.
💡 You want to show a timelapse of how your loft conversion company transform a property from a birds-eye view?
Animation can do it.
💡 Need to show how your pest control business captures animals humanely without creating disturbing, real-life shots for viewers?
Animation is the perfect option.
💡 Trying to show how your Solar Panel business saves your clients money and lowers r carbon footprints through interactive diagrams?
Animation would be the way to go.
There are pretty much no limits when it comes to using illustrations on film.
Meaning this choice of marketing has some serious power in putting your Trade and Construction business on the map.
💥
2. Your workforce in your Trade and Construction business can remain anonymous in an Animation Video.
This one is huge.
And likely one of the biggest selling points for opting for animation videos.
Videos are one of the best marketing assets you can use in your Trade and Construction business.
And having your team feature on screen with you is a great way to start building that know, like, trust factor.
We see their faces, we hear their voices.
Through video we start building a relationship with you and your team before we’ve even picked up the phone to enquire.
It's powerful stuff.
But perhaps you have a really shy workforce.
I know.
Hard to believe there is anyone shy in the construction industry, right?
Or maybe you have a high-turnover of staff, for whatever reason.
Recruitment could well be an issue in your business.
I’m not saying that if you have spent time and money on an incredible promotional video, where a crew have filmed you and your workforce, that when someone leaves your business that video should be scrapped.
Definitely not.
But over time, if everyone that features in the video has moved on, it’s going to feel outdated for you and your business.
Plus.
It's also not going to feel brilliant for the current team that are working their arses off and not feeling like they are part of your business brand.
You have a team responsibility here.
On the other side of the fence, no team member wants to be forced on screen if they are terrified of cameras.
Not only will we sense this when we are watching, that they really do not want to be doing this – which could have repercussions for your brand – but it’s certainly not going to do your employer/employee relationship any good.
Side note.
⚠️ You should ALWAYS be very conscious of which of your Trade and Construction staff you put on camera.
After all, they are representing your business.
But that’s another blog entirely.
Once you start using video (film) in your marketing, it is important to refresh or add to it every few years to keep current faces in your marketing.
That aside.
Where animation videos blows this out the water in marketing your Trade and Construction business, is that you never need to worry about camera-shy employees or a changing workforce.
Because the animated characters in your video are never going to up and leave you.
If only we could employ them too, right?
Here's why animation rocks when it comes to your workforce:
✅ The characters will never outdate.
✅ Great way to appear that you have a bigger team (more characters).
✅ No losing participants on film due to camera-shy team members.
✅ No concerns over what will/won’t be said – as the exact script/editing is down to you.
✅ Maintain diversity.
Pretty impressive stuff really.
3. You can present ideas and services that you are about to start offering in an Animation Video.
It’s hard to promote a new service in your business when you don’t have any jobs to show for it.
Just yet.
You may well have assisted another Trade on a certain job type, but as it was completed under their brand, you can’t promote it as your own.
Well.
Here is where animation saves the day.
Perhaps you are a building company.
And for the last 20 years you’ve specialised in helping domestic clients with their lofts and extensions.
Over the last couple of years you’ve been assisting with a lot of basement work for other companies.
So much so, that you now feel confident and want to add this string to your bow in your own business.
As they are big jobs, you know that it’s going to be hard to get that work in your own business without some kind of marketing.
Animation can help solve that problem.
Because anything is possible when you put pencil to paper (so to speak).
You may well create an animation explainer/promotional video about the process of domestic basement work.
And that you are now offering this in your business.
The animation video will help bring visibility to this new service you are offering as a way of generating enquiries, before you’ve even taken on your first job.
Explaining the process, via animation, will help instil confidence in us that you know your onions and you can even use the video to mention that this is a new service the company is offering.
If you have a great reputation on all your other services anyway – which of course you will – this will help leverage the upselling of this new service.
The great thing about doing animation is that you don’t have to waste any time.
Your next ’basement’ job might not be booked in for a few weeks and could take months to complete.
And then weeks/months for the editing of a film.
But animation lets you start straight away.
There’s nothing holding you back.
Not physically anyway.
Which means you get to start letting more people know about your new offering much sooner.
Meaning generating enquiries without delay.
No time wasted. 👌🏽
4. Trade and Construction Animation Videos are a great way to educate clients.
Not everyone you work with is going to understand what it is you do.
Or your industry.
I see a lot of Trade and Construction companies get this wrong in their brand and marketing.
Talking to us like we have the same amount of knowledge on the subject as you do.
That we talk the same language.
❌ We don’t.
If I said to you that this afternoon I set up a CNAME subdomain, would you know what I am talking about?
Likely not.
Marketing jargon.
But if I said I had just set up a new website name for my business so all the Trades in my membership knew exactly what to type into Google to access some help videos from me, you might get that.
Right?
All I did right there was educate you.
In a language and way that you understand.
Not how I would talk to a fellow marketer.
When taking time to market your business, if your Ideal Clients are not other Trades – i.e. they are homeowners, business owners, landlords – then explain things to us with the mindset we know nothing about what you do.
Please.
Explain it to everyone like you are only explaining it to 1 person who happens to have no knowledge of what it is you do.
That way, you are guaranteed to not bamboozle the rest of us.
🎬 Video is BRILLIANT (one of the best forms of marketing in my opinion) for helping customers understand what your Trade and Construction business is about.
We have visuals.
We have sound.
We have stories.
It hits lots of different learning types.
I for one am a visual learner.
So spend my life on YouTube learning new things in my own business.
I can’t read an article on Google and solve how to fix a blocked drain.
But show me a ‘how-to-video’ and I’m ready to take up a career in plumbing.
You catch my drift?
But the beauty with animation is that not ONLY is it in video format where we get visuals and sound, but we have the opportunity to make the visuals super clear and easy to digest.
More so than real life.
Remember back at school.
Showing my age.
Diagrams of the inside of plugs and electrical circuits.
They could have all be photos if they really wanted to.
I went to school in the 90’s.
But the diagrams made it easier for us to digest that information.
Bolder.
Simpler to understand.
Break it down.
And animation can work in the same way.
So if you are creating an explainer video or a promotional video where the topic might be a bit ‘techy’ for us non-trade mere mortals to understand – animation is the way to go.
If we understand what it is you do in your Trade and Construction business and how you solve our problems - more quickly, clearly and easily than your competitor - than who is more likely to get the job?
Answers on a postcard.
5. ANIMATION VIDEOS are brilliant for Brand Awareness for your Trade and Construction Marketing.
Animation videos can take your Trade and Construction brand to the next level.
Unlike filming.
Animation videos can be coloured any which way we want it.
Meaning the entire colour scheme of what is on screen can be made to match your brand colours.
Have an icon or graphic image within your logo?
Your entire animation video could be styled to match.
So all the great content that appears in your video is made to match the brand you’ve already built and grown.
Epic.
This shows to customers that this video is unique to you.
No stock-image video creation here.
That you have taken the time, care and investment to create something for your business totally unique.
That has been built just for your brand.
How do you think that reflects your attitude to your work?
That if you can take this amount of care and attention to your brand in an animation video, what kind of care and attention will you be taking on site at our homes or workplace?
🪞 Everything you do in your business is a reflection of who you are as a business.
Animation impresses.
Animation pushes your brand to the next level.
A cut above your competition.
How impressed were you with the animation video at the start of this blog?
Imagine your potential future clients feeling that way about your business and brand when they come across your video on your website or social media.
Might they be more inclined to get in touch when they have been wowed?
6. ANIMATION VIDEOS are a great way to story tell in your Trade and Construction marketing.
When you’re capturing a video for your business, depending on what stage your film crew can get in, it can be hard to get the whole story.
For example.
If you’re in the middle of doing a job that has been a dream.
Ideal work. Ideal budget. Ideal Client.
You suddenly realise that this would be worthy of a video.
You call your video production team and arrange for them to come in at the end of the job and film.
Which is great.
And many Trade and Construction businesses do this.
But it cuts out the ‘before’.
We don’t always get a feel for what life was like for the client before you finished your work.
The space.
The stress.
The site.
Also, there may well be clients that don’t want to feature on camera, have their story told or have their homes or premises filmed.
But for you, it’s a massive loss.
You combat huge challenges on this job.
You solved a problem that so many of your Ideal Clients struggle with.
If only you could tell this story about the transformation you made to this client’s life.
Well with animation, you can.
You can tell the whole story.
From start to finish.
And just like with your staff and workforce, your client and their story can remain anonymous.
You can create a whole new character.
With parts of your client’s story that would never be recognisable to anyone else.
Right from the beginning.
But tells it clearly enough that we understand how you made a difference.
To their home.
Their work.
Their life.
Who ever thought drawings could have this level of power, right?
7. Trade and Construction Animation Videos get more attention on Social Media.
There is a whole lot of noise on Social Media.
Photo posts.
Live Videos.
Stories.
And all of them have their place.
But animation is a sure fire way to stand out on these crowded platforms as not many people are using it.
Especially Trade and Construction businesses.
And with really cool illustration styles and colours, the right animation can get A LOT of attention when our fingers are mindlessly scrolling the Newsfeeds.
Simply because…
⭐️ They look different to the majority of posts (photographic or real life video) other people are uploading on there.
⭐️ They are brighter.
⭐️ Visually simpler. (We like things simple).
⭐️ And stand out massively on the white backgrounds that all the Social Media platforms are created on.
If ever you were wanting your Trade and Construction business to ‘stand out in the crowd’ on Social Media, then animation is a sure-fire way to go.
8. You can set the tone of your Trade and Construction business to your Ideal Clients with an animation video.
There is an unlimited amount of styles animation videos can come in.
It all depends on the company you work with.
And the style of their illustrator.
But.
As we know, everything in our Trade and Construction business must come back to our Ideal Client.
And here’s where animation kicks arse.
Let’s say you are a commercial electrical company that offer 24/7 call outs.
And your Ideal Clients are luxury shops, bars and restaurants in the city.
Your animation could be styled more high end and detailed.
More subdued colours, softer music.
To match the brand of your clients base.
Creating a video promoting you in a way they would buy into as it aligns with their brand.
If you were a domestic tree surgeon who’s Ideal Clients were local families, then your style animation could be styled more fun and friendly.
Brighter colours.
An inviting voice over.
Like the animation video example at the start of this blog.
Given that everything in an animation video is created from, the style of your video can be tailor made to suit the style your Ideal Client would expect to see from your Trade and Construction marketing.
So it can be as unique as you and your customers are.
Oh, the possibilities.
9. Animation Videos are much easier to manage in production.
I don’t know if you’ve ever worked with a film production company for your Trade and Construction marketing.
There is a lot of planning and preparation that goes into filming.
Locations.
Lighting.
Sound.
Interviews.
Scripts.
Not knowing exactly what someone may or may not say on camera.
Camera fright.
Retakes.
Props.
Crew.
Post production (editing all the filming once it’s been shot).
The list goes on.
Though animation videos have a lot that go on behind the scenes too, they do cut out a massive majority that real life filming requires.
Especially on your part.
Which can be huge on saving time and money.
Animation is in the total power of the creator.
And a ground-breaking animation video for a Trade and Construction company can very much be created without the team ever leaving their office.
Yes, the content, style of illustration and script will all need to be discussed.
But you can wave goodbye to issues like the weather, realising you forgot to take certain shots, or capture the client saying a specific line.
Because none of this becomes a factor with animation.
What’s even better is how animation can adapt with the future growth of your Trade and Construction business.
Let’s say you offer a new service in the future.
You’re that domestic builder we mentioned earlier who now has started offering basements as a service.
And you want to add it to your promotional video.
Well that’s no problem with animation.
You can speak with your video team and they can start creating a new video for this specific service and insert it into the animation they’ve already created.
All made to match the style of the current video.
Without having to worry about getting on set and rigging up cameras to try to capture basement work.
The hard work gets left to your video animation team.
Rather than you having to scurry around finding a client happy enough to have a film crew on their premises mid-job.
Dancing around all your team on site.
Animation videos give you total flexibility to grow with your business.
Add to them.
Crop them.
Use snippets.
Combine different parts of different videos.
Production becomes quicker, easier and less hassle for you.
And boy do we love less hassle.
⬇️ 9 Reasons Animation Videos Kick Arse For Your Trade And Construction Marketing Rundown:
1. Animation videos can bring any concept to life.
2. A changing workforce can remain anonymous.
3. Present ideas and services that you are about to start offering.
4. Easy way to educate clients who do not understand the industry.
5. Great for Brand Awareness.
6. Help story tell.
7. Get more attention on Social Media.
8. Set the tone of your Trade and Construction business to your Ideal Clients.
9. Easier to manage in production.
Need a little more help nailing Video for your Trades and Construction marketing?
Course you do.
First. Let’s work out where you are with all things Video.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things ‘Off The Tools’.
We have heaps of tips, tricks, and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side… i.e., your results page.
So, you can improve your score. And NAIL your Trade and Construction business.
Nice.
Want to find out how video can help your Trade and Construction business?
Check out all the different types of videos we can help you with here.